nap starts selling Spectacles online for $130
Snap wants to prove to investors in its upcoming IPO that Spectacles can earn money for its business, not just be a brand stunt. So today, Snap begins selling its video-recording sunglasses Spectacles openly online for $129.99 in the U.S. at Spectacles.com. Previously it only dispensed them from Snapbot vending machines in surprise locations and its NYC pop-up store for the last three months.
Snap has now closed that pop-up, and tells me “Snapbots will continue to land in surprising locations around the U.S. following a brief “nap” Buyers should expect to wait two to four weeks for their Spectacles to ship, and households are limited to 6 pairs. People can also now buy $49.99 charging cases and $9.99 charging cords from Snap, which will no longer be sold on Amazon.
As for why Snap is expanding Spectacles beyond its buzzy limited release strategy, a spokesperson explains:
“As Evan shared in his interview with the WSJ, when we launched, the idea was : ‘We’re going to take a slow approach to rolling them out,’ says Spiegel. ‘It’s about us figuring out if it fits into people’s lives and seeing how they like it.’ Response has been positive since November’s launch so we’re now happy to be able to make Spectacles more readily available — especially for those in the US who have not been able to make it to a Snapbot.”
Snap doesn’t necessarily need to make money directly from Spectacles if it can use them to get more people creating and watching Snaps. But showing it can earn real revenue from hardware could bolster confidence in its public offering. Now the question is what camera this “Camera Company” will release next.
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